How To Relist On Etsy To Enhance Brand Awareness

Here’s an incredibly realistic scenario: you’ve been selling on Etsy for a while and your sales have steadily increased. So far, so good. 

But then, maybe months or years later, there comes a point when your sales plateau. They get stuck on the same number like the seconds hand on a broken clock. You’ve tried everything, but nothing seems to get the clock running again. What do you do? 

Relisting your listings might be the boost that your profile needs to get going again. Let’s learn the basics of relisting on Etsy, including a step-by-step guide on how to do it with Crosslist.

Why relist? Benefits of relisting on Etsy

If you’re here, you likely already know what relisting it. But, here’s a little refresher just in case. Relisting refers to deleting your old listing (also known as delisting) and replacing it with a fresher one for the same product. You’ll essentially be dusting off the cobwebs, giving your listing an update, and reposting it again. 

But, why do you need to do this in the first place? That’s because relisting gives your listings a serious boost as marketplaces love fresh listings. 

Here are the benefits of relisting on Etsy:

• Since it’s considered a new listing, the platform will give it a push, ranking it higher among search results. This increases your visibility, translating to quicker sales
• Etsy users who have added your shop to their favorites will get an email notification about your new listing: an easy way of letting potential buyers know about your product directly
• Etsy will push your new listing to the “Updates” page and make it more discoverable. So, anybody who opens the app will see your listing (provided they’ve shown interest in similar items). Even if they don’t the app, Etsy might send them a push notification to check out the Updates page for new products, which could result in a sale for you
• Your old listings go from being buried in the bowels of your profile to being front-and-center

In short, relisting on Etsy gives you more visibility, makes your products more searchable, and enhances your brand awareness.

Now for the next question…

When should you relist on Etsy

Etsy — and all other marketplaces — work like any other social media app. If you want more visibility, you need fresher listings. 

Think about it. You post something on Instagram. In the first few hours, you often see a deluge of likes, comments, and shares. But after that? They slow down and, eventually, stop as newer posts come up. Yours gets buried. 

Listing on Etsy is much the same way. So, it’s a good idea to relist if:

• It’s been more than 60 days since the initial posting and you still haven’t sold the product 
• Your listings have stopped becoming visible, meaning the views and likes have trickled down to nothing
• You created a listing for multiple units of the same product, but have only sold a couple
• You’ve made significant changes to the products you sell and want to update the listing to reflect them. For example, let’s say you’re an AI app development company that sells eBooks on authority topics. You recently added a few new chapters and want your listing updated. In this case, relisting is a necessity
• You simply want to freshen up your products with a new description, added keywords, or better photos
• You have season items and want to give them a bump around the seasons

How often should you relist on Etsy?

Your listing frequency should depend on when your listings turn stale. As a rule of thumb, we recommend that you wait around 40-50 days before relisting your products. 

If you do it too frequently, it just looks repetitive and redundant. Buyers might catch up on what you’re up to and stop checking out your listings altogether (since they’ll just assume that it’s a refreshed listing and not a new product). You may also get penalized by Etsy, resulting in a suspension. 

On the flip side, if you leave your listings unrefreshed for too long, you might be leaving potential money on the table. So, the solution is: balance. Track your engagement levels and come up with a batch relisting process for your products once in two months.

Batch relisting manually vs. using a tool like Crosslist

If you immediately started panicking at the thought of having to delist and relist all of your listings — periodically, that too — you’re not alone. Sure, if you only have a handful of listings, you could probably get away with relisting them manually. 

But anything more than that? Practically impossible. You’ll only be wasting your time and energy. Moreover, when you’re relisting in bulk, it’s extremely likely that you’ll fail to catch any errors. So, tool it is!

Relisting manually	Relisting with a tool like Crosslist
Time-consuming; will take hours	Time-saving; gets it done within minutes
Wastes brainpower and energy	Automates the process and saves you energy to take care of the important parts of your business
Higher chance of errors	No chance of errors

Bottom line: Use a tool like Crosslist to automate the relisting process for you. 

How to relist on Etsy in bulk (with Crosslist) in just 4 steps

Relisting is actually a two-step process that involves delisting or deleting the listing first and then creating one to replace it. But, with Crosslist, you don’t need to worry about all that. The entire process will be done for you within minutes. 

Here’s how. 

Step 1: Import your existing Etsy inventory to Crosslist

This is for those of you who don’t have a Crosslist subscription yet (what are you waiting for?), or do have a subscription and haven’t gotten around to importing their Etsy inventory. If you already use Crosslist and have your Etsy inventory synced, skip right ahead to step 2. 

For the rest of you… the listings you want to relist need to be on Crosslist first. Sign up for a subscription and log in to our tool. On the dashboard, you’ll see an import button at the top left corner.

Once you click on it, you’ll see a pop-up with a list of all the 11 marketplaces that Crosslist supports. Since we’re importing from Etsy, click on the platform’s name.

You’ll see a yellow sync icon appear at the top. This is just to show you your full inventory is being synced. If you have hundreds of listings, just know that it might take up to a few minutes. 

Once the syncing is done, it means your listings are ready to be brought in. You can do this in one of two ways:

1. Import your full inventory at once
2. Import only specific listings by searching for them using Crosslist’s intuitive search bar

The first option is ideal for anybody who wants to give their listings a bump periodically as you won’t have to keep repeating this step again and again. It’s also the easiest option because you’ll be able to view and manage your entire inventory from Crosslist. Also, if you ever want to dip your toes into multichannel selling, you’ll only need to press a few buttons. 

📝 Whether you have 15 listings or 150, you can import all of them at once using Crosslist’s bulk import tool! However, you can also do it in batches of 100. Just toggle the “Only show listings not yet imported” button to prevent any accidental duplicates. 

The second option will be ideal for those who only want to relist specific items. Maybe you’re no longer selling other items, or are still waiting on a shipment to replenish your stock. Use the search bar to select the listings you want to bring in. 

Once you’ve made your selections, hit that Import button and wait for all the listings to get populated on Crosslist.

Step 2: Navigate to the listing overview on Crosslist

That’s just another way of saying “dashboard.” This is where you’ll find information about all of your listings: both the ones you imported and the ones you created on Crosslist (if you’ve already been using our tool, that is).

To relist on Etsy, you’re going to want to only see the listings that are posted there. If you just imported your Etsy inventory using step 1, use the Origin tab to only show the listings that originated from there. If you’ve already been a user of Crosslist, tweak the Listed on section to only show listings that have been posted on Etsy. 

💡 If you want to make any edits or updates to your listings, now is your chance! This could be an updated price that better reflects the current trends, a video listing, or even more relevant keywords in the title. Simply click on the specific listing and edit it.

Expert tips: 

a) Whether you want to run a bulk sale while relisting, or want to increase the prices of all of your products, you can use Crosslist’s price markup feature. Go to Account Settings → Price Markup and enter a number or percentage in the box near Etsy. 

b) If you want to make changes to several of your listings, do it together using Crosslist’s templates. Create a template with the changes you want to make and apply it to the listings you want to edit. For more details, check out this guide on editing listings in bulk using Crosslist.

Step 3: Select the listings you want to relist on Etsy

From the listing overview, select all the listings that you want to delist and relist. If it’s been a while and you’re planning on doing a full refresh, just select all by checking the box at the very top. (Before you ask, yes — Crosslist does have a bulk delist and relist option, so you’ll be saving a ton of time.)

With the listings now having been selected, click on the Bulk post (x) listings button at the top right corner. You’ll again see a pop-up with all the 11 marketplaces that Crosslist supports. Since we’re relisting on Etsy, that’s the platform you want to select.

Step 4: Click the “Relist” button

Now for the final step. See that button at the bottom of the pop-up that says Relist? That’s the button you should click now.

And you’re all done! Crosslist will, now, automatically delete all the listings off Etsy and replace them with fresh ones that actually show up on people’s newsfeeds and search results. 

No more manual intervention needed from you. This means you won’t have to check if all the details are being transferred over correctly (they will be), or whether the listings are actually going live (again, they will be). 

The best part is that our tool relists your listings in bulk without turning your device sluggish or making your account vulnerable to rate limits. That’s because Crosslist uses a queuing system that distributes the listings in periodic intervals, so as far as Etsy is concerned, it’s you doing the relisting all on your own.

Keep in mind, though, that Crosslist will open a separate tab for each listing. But, don’t worry, as it still won’t slow down your device. However, you can go to the tabs and monitor the process if you wish to. 

Relisting a single listing on Etsy

The above method works best for relisting on Etsy in bulk. But what about when you want to relist just a single listing? 

Well, technically, you can use the above method. But, there’s an easier way to do it. 

1. From the listing overview, search for and select the specific listing you want to relist. 

2. When the listing opens, you’ll see all the listing fields along with a section on the left side of the screen detailing the marketplaces it has been listed on. Give the details a once-over to see if everything is accurate and relevant. Make any changes if you have to. 

3. From the list of marketplaces, select Etsy since that’s where you want to relist it. 

4. Click the Relist button at the bottom of the screen, and you’re all good to go!

Best practices for relisting on Etsy

📈 The first unspoken rule is this: don’t do it too frequently. You need to let at least 40-50 days pass between your initial posting and your relisting. 

If you keep relisting the same products every few days? You become repetitive and take up precious real estate that could have been occupied by new and unique listings. And repetition equals a loss of value to customers, which neither Etsy nor your potential customers will like. 

📈 Have a refresh plan in place and use a cross listing tool like Crosslist to automate your relisting process. Don’t spend 24*7 relisting; you’ll just be wasting your time and losing your mind. 

This becomes especially important when you’re selling on multiple marketplaces. So, automate the task and free up your mental space to focus on the important bits of running a business. 

📈 Each relisting is a fresh chance for you to make sure your listings are optimized. Trends keep changing and buyers’ habits keep shifting, so stay on top of your product photos, listing descriptions, and keywords. 

Why Crosslist?

Because Crosslist is super easy to use, gives you the best bang for your buck, and saves you a lot of headache when selling on multiple platforms. Just fill up a single listing form and post simultaneously to all 11 marketplaces. 

And if you ever run into any issues? Our support team is available 24*7 to walk you through everything!

Hear it right from the mouth (or keypad, if we’re getting technical) of our customers: 👇

“Easy to import items and to repost across multiple platforms!”

–Sabrina, Trustpilot

“Crosslist seriously saves me so much time. I used to spend hours relisting on different sites, now it’s just a few clicks and done. Super easy to use once you get it set up. Support’s been helpful too when I had questions. Honestly, wish I found it sooner.”

–Nicholas Bruny, Trustpilot

Invest in Crosslist now. Let’s grow your business together!