8 Must-Have SEO Tools for E-Commerce Stores to Rank Higher

“If you build it, they will come.” As an e-commerce seller, you must have heard this phrase ad nauseum. But it isn’t exactly true, is it?

Even if you build it, people won’t come unless they know your store exists. 

So, how do you put yourself on the map and get customers to come to you without having to shell out hundreds of dollars in marketing each month? Through e-commerce SEO. 

In this guide, we cover the importance of SEO for e-commerce and the best SEO tools you can use to get your job done. 

Why is e-commerce SEO necessary?

Let’s say you’re shopping for some planters. You don’t know where to shop, so you do a quick Google search for “cute planters.” 

Now, Google returns thousands and thousands of results. But which pages do you click on and make your purchase from? The ones that show up at the top of the first page.

Optimizing your e-commerce store for SEO helps your store rank higher for relevant keywords, which means greater visibility, increased traffic, and higher conversions. 

E-commerce SEO also gives you a way of achieving long-term organic growth without having to rely solely on paid ads to acquire customers, so it’s cost-effective in the long run. 

More importantly, it also adds credibility to your online store because, the higher your website ranks, the more trustworthy it seems to users.

But, how do you know if your SEO strategies are working? Easy. There are website traffic checker tools that give you a detailed breakdown of traffic metrics which you can use to measure and tweak your strategies. 

So, SEO should be THE #1 marketing tool in your arsenal. 

What are the best e-commerce SEO tools?

1. SE Ranking

Pricing: Starts at $65/ month
Free trial: 14 days

SE Ranking is an SEO tool that combines 30+ functionalities, ranging from a rank tracker and keyword research to an AI-powered on-page SEO checker and website audit. You can get a comprehensive insight into why your website isn’t ranking as well as it should be and fix them. 

One of its standout features is the AI search toolkit that tracks your brand visibility across search engines and LLMs (including all the backlinks you’ve acquired!).

If you maintain a blog along with your e-commerce store, you’ll find this tool especially helpful since it identifies the best keywords that you can rank for and comes with a content editor feature.

2. SearchPie

Pricing: Starts at $39/ month
Free trial: Has a free starter plan

SearchPie is an SEO tool built specifically for Shopify stores and helps your website rank on search engines and AI tools like ChatGPT. The tool comes with a keyword research feature to help you understand what phrases your customers are searching for, and a PageSpeed booster that compresses your images and speeds up your website and makes it mobile-friendly.

SearchPie’s SEO enhancement feature makes sure your store is highly discoverable on search engines by boosting the meta title, description, and alt text for your products. It also automatically fixes broken links. 

The tool also sends you detailed SEO reports every single day. This report includes all the current SEO issues plaguing your store, along with detailed breakdowns on how to fix them. You also get 24*7 support (by real humans)!

3. Screaming Frog

Pricing: $279/ year
Free trial: Free version available with limited features

Screaming Frog is the no-frills SEO tool that monitors and fixes the technical SEO issues that your online store is having. Think of it as the mechanic responsible for taking care of the engine of your store. 

So, without getting too technical, what, exactly, does Screaming Frog do? It audits your entire e-commerce store and identifies the things that could be driving potential customers away. This includes broken links, blocked pages, page redirects that haven’t been properly set up, duplicate pages, and any issues that may be making your store slower. 

Additionally, the tool also ensures that all of your website pages are indexed properly (i.e. stored in Google’s database) and are accessible by search engines. This is crucial, because if Google can’t read a page, it means it won’t show up on the search results. This renders the page invisible.

4. GTmetrix

Pricing: Starts at $5.99/ month
Free trial: Free version available

GTmetrix takes stock of your e-commerce store’s speed and performance, and identifies areas for improvement. Why is this important? Because, let’s be honest, people are not going to wait around if your store takes 10 seconds to load. Faster websites also rank better, simple as that. 

This tool helps you check how your store pages load on various devices (such as mobiles, desktops, tablets, etc.) and on various internet speeds. You can also access data about how it performs worldwide, which will come in handy if you sell internationally. 

Have video listings or run ads? You can see how they’re affecting your store. The tool also sends you alerts when you store performance drops. Have too many large images that’s slowing down your store? GTmetrix will help you fix it.

Overall, it analyzes site speed issues and lets you know how to take care of them to give your customers a better experience. 

5. Booster SEO

Pricing: Starts at $39/ month
Free trial: Free plan available with limited features

Booster SEO puts your SEO efforts on autopilot, freeing up more time for you — which is useful especially if you’re a solo seller. This tool automatically audits your site for any SEO issues that may be costing you more customers and fixes it. 

Have any broken links? Booster SEO will repair them for you. Bigger image sizes weighing your website speed down? This tool will compress them, making your store faster. 

Booster SEO also helps you write keyword-rich meta titles, descriptions, and alt tags: all designed to make your store rank higher. If you have a Google Business profile, this tool integrates it with your e-commerce store to boost your local SEO. 

Additionally, you also get periodic reports to see how your store SEO is performing. The team behind the tool is also available for constant customer support, so you’re in good hands!

6. Ubersuggest

Pricing: Starts at $29/ month, with “lifetime” plans (only single payment required forever) available from $290/ month 
Free trial: Free plan available with limited features

Ubersuggest identifies the best keywords that will get your website to rank and identifies content gaps, making it a great tool for e-commerce stores that also have a blog. It also conducts SEO site audits to identify any problems that may be lowering your visibility. 

Additionally, Ubersuggest gives you competitor analysis reports so that you can see what strategies are working for them. What we really like about this tool, though, is that it identifies potential backlink opportunities for you, i.e. it lets you know if having a particular website link to your store will be valuable or not. 

There’s also “rank tracking” which constantly monitors the search engine rankings of your store. You’ll also get to know how much traffic your store is attracting. 

7. Moz Pro

Pricing: Starts at $49/ month
Free trial: 7 days

Moz Pro is an all-in-one SEO tool that helps you attract more customers by enhancing your e-commerce store visibility. Not only do you get detailed keyword suggestions, you also get insights into user search intent, i.e. why users are searching for these keywords. With the help of this data, you can match your product descriptions and blog content with what people really want out of them.

This tool also audits your search visibility to find areas of improvement that can help you rank higher. You can track your ranking across several search engines (not just Google). Moz Pro also measures your brand authority.

Additionally, there’s also a competitor analysis feature so that you can study the SEO strategies of your rivals and see what’s working for them. And, of course, the tool fixes any technical errors that it identifies. 

8. Yoast SEO

Pricing: Starts at $9.90/ month for the WordPress plugin, $14/ month for the Shopify plugin, and $14.90/ month for the WooCommerce plugin
Free trial: 14 days

Yoast SEO is a plugin that helps your e-commerce store get the visibility it deserves. It cuts down on a lot of manual work by letting you use templates to add SEO rules to multiple products and collections. There’s also an AI generator that creates keyword-rich meta titles and descriptions.

Yoast SEO gives you real-time SEO insights inside your store. For example, color-coded tips on keyword placements, visual feedback on product pages, and so on. This reduces the time you might spend on experimenting by fixing issues even before they become one. 

The tool automatically takes care of the schema, which is a code that gives search engines more context about your store. You don’t have to write a single line of code. You will get more clicks, though.

Did we miss any of your favorite e-commerce SEO tools? Let us know in the comments below!