13 Best Digital Items To Sell Online in 2025

Best Digital Items To Sell

If you’ve ever thought of starting an e-commerce business, but backtracked because of the high initial investment, then this article is for you. 

Digital items don’t need any upfront investment other than a few hours of your time; they’re things that you can make once and sell pretty much forever. And the actual selling process? Pretty easy, since you don’t have to pack or ship anything!

Here, we present 13 best digital items to sell online. Pick one (or more) that aligns with your interests and skills, and get started!

1. eBooks

eBook - Etsy

Is there a particular subject that you’re an expert in? Maybe you’re a great pastry chef who comes up with new recipes on your own, or maybe you’re a doctor with years of experience under your belt. 

No matter what niche you’re an expert in, you can write an eBook about it! People will pay to get all the valuable information they need within a single file pre-curated for them rather than having to spend hours Googling everything – especially if it comes with expert insights. 

2. Checklists 

Checklist - Etsy

Checklists are great tools to help people be prepared and make sure that there are no oversights. They’re used by everybody – from individuals to businesses – and come in handy when you have a list of tasks to tackle. 

Fully interactive, pre-made checklists that let people tick things off? They sell like hotcakes. You could sell checklists geared towards businesses, such as an employee onboarding or lms migration checklist, or focus on individuals, such as cleaning, budget, renovation, or mental health checklists. 

3. Software

Software - Etsy

If you know how to code and like creating your own software to make your life easier, you can sell it, too. This could be something as simple as a financial software that helps people track their expenses, a project management software, an automation software, or even a writing software. 

4. Courses

If you have specialized knowledge on a particular subject/ topic, creating and selling a course on it might be a great idea! This could either be a text-based course or a video-based one. 

If you’re a pro at e-commerce, you could create a course on mastering e-commerce email marketing or how to start and grow your reselling business. If you’re a fitness trainer, you can sell a course on best workouts for heart health. Point is, no matter what you have deep knowledge about, we can guarantee that there will be people who want to learn all about it!

5. Digital art

Digital Coloring Book - Etsy

When it comes to digital art, the possibilities are endless! So, if you’re an artist, get your virtual brush ready, because there are so many types of digital art products that you can sell. For instance, you can sell printable art (i.e. digital art that customers can print and frame themselves), sticker packs, icons, thumbnails, logos, coloring books, and even take on customized commissions. 

6. Photo presets

Photo Presets - Etsy

Photographers, influencers, and other content creators are always looking to enhance their images without spending a lot of time editing them. This is where photo presets come in. Not only are presets great at time-saving, they also offer different vibes and styles that look great on social media – especially for those who like having a cohesive feed. 

So, if photography editing is where you shine, you can cash in on your skills by selling premade presets and filters. 

7. Music

Yep! If you’re a talented musician/ music producer, you can make some extra money selling sound effects, beats, and instrumentals. Think of it as stock music for podcasters, videographers, musicians, YouTubers, influencers, movie studios, indie game developers, and DJs who often make use of it for their own creative projects. 

💡 Expert tip: Curate your beats to the target audience you want to sell for.

8. Printables

Printables - Etsy

Printables are basically digital downloads that your customers buy and print later on. This saves you the hassle of stocking up on physical products and shipping them, all the while giving your customers an easy way to receive a physical product. 

You can sell any type of printables you want! They could be:

  • Digital planners
  • Coloring books
  • Worksheets
  • Instruction manuals
  • Checklists
  • Road trip, birthday, or party games
  • Journals
  • Calendars, and even 
  • Birthday cards and stickers

9. Templates

Template - Etsy

Templates are amazing time-savers when it comes to repetitive tasks, such as creating Instagram posts, because they allow people to start off from a pre-designed foundation rather than from scratch. They also offer a consistent design, which is great for branding. So, selling templates? Can be quite profitable and a huge lifesaver for your customers. 

Some ideas of templates that are “hot” right now include resumes, eBooks, Canva templates, design and branding, invoice, and Instagram post templates. 

10. Website themes

Website Theme - Etsy

Everybody wants their websites to look good, and the key to this is a cohesive, visually appealing theme. But, most people don’t have the time or the skills to design websites themselves. Enter: pre-made website themes. 

All you need to do is include a zip file of the template, a PDF file with links to various Canva templates for editing banners, and an installation guide. Shopify themes, in particular, are very “in” right now – mostly because it’s a very popular platform with lots of users looking to enhance their stores.

11. Trip itineraries

Are you great at planning a vacation, complete with finding all the best places to stay, visit, and eat? Do people often come to you for advice on how to navigate a trip in a foreign city/ country? If so, you could act as a personal guide by selling trip itineraries online – both pre-made and customized ones.

Travelers, particularly first-timers, are always looking for ways to get the most out of their trips. Maybe someone’s looking for a budget-friendly way to travel to a particular city, or searching for vegan or pet-friendly hotels and restaurants. Learn what travelers are looking for, and create trip plans that satisfy their needs!

12. Tutorial videos

One of the best ways to learn how to do something? By watching a tutorial video. Are you particularly proficient in complex-to-use software, such as the DaVinci Resolve, or the Adobe Suite? Maybe you’re a yoga teacher who knows the right way to perform asanas. Or maybe you’re a chef, or a gamer, or someone who knows a lot of life hacks. 

Find something you’re really good at, and create “how to” videos around that topic. These could be anything – from teaching how to blend your foundation perfectly to how to play a complex video game. 

13. Digital services

No matter the digital product you’re selling, there’s probably a digital service you could offer along with it. For instance, artists can offer customized portraits, doctors selling eBooks can offer personal consultations, and beauty tutorial creators can offer one-on-one styling tips. 


Now that we’ve covered some of the top digital items to sell, check out this guide on how to actually start selling them.

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