How To Grow Sales on Etsy: 9 Easy Ways

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If you’ve ever looked at your Etsy sales graphs and lamented over the lack of spikes in sales, just know that you’re not alone. And if you’re wondering if this means your products need a redesign, you can put your worries to rest. 

Hitting a plateau is something that all resellers have to contend with at least once in their journey. (Etsy is very competitive, after all.) But, the good news is that, with a few strategic adjustments, you can boost your sales on Etsy. Let’s lift the lid on 9 such strategies!

1. Optimize your Etsy page for search engines

Search engine optimization (SEO) for an online marketplace like Etsy? That’s right! SEO isn’t just for websites; it’s needed for online marketplaces, too. Only if you want to rank higher in the search results, that is. 👀

Here’s what goes into optimizing your Etsy page:

• Finding the keywords relevant to your products (i.e. the terms people enter when searching for the products you sell). The best way to do this is to type your product’s name in the Etsy search bar and see the other suggestions that pop up below.

• Now, add these keywords to your title, product description, and tags. Etsy lets you add up to 13 tags, so make use of all of them! Be as specific as possible and avoid repetition. 
• When writing the product description, make sure to include all the details but also really sell the product. Tell them what experiences they’ll get out of your product, give them a little behind the scenes, or tell them what you use it for. Focus on the benefits instead of just the features. You can link to your other products that’d go well with this one, too!

• Use high-quality images that show off your products in the best light. Why? We humans are visual creatures and we tend to associate images with the product quality!

💡 Pro Tip: Boost your sales even further by collaborating with reputable sites and getting them to link to your Etsy page. Because link building is a great way to get better rankings (leading to more organic and referral traffic for you) and find new ways to reach clients!

2. Offer customization

You know how, sometimes, you see a product and think, “I would totally buy this if only that one single feature were different?” Many shoppers probably think that, too. Solve this problem and prevent them from abandoning your products in their cart by offering customization. 

💡 Pro Tip: Go the extra mile and offer a gift wrapping service!

3. Ship your products for free and all over the world

You have two products in front of you. One costs $15 + $10 for shipping, the other costs $25 + free shipping. Which one are you more likely to select? The second one, because free shipping is more attractive to us! It makes us feel like we’re getting a bonus with the purchase. 

So, offer free shipping, but include the cost of shipping in your selling price (just don’t tell your customers that). 😉 

To increase your sales, offer to ship your products anywhere in the world (although international shipping doesn’t have to be free).

4. Add a Frequently Asked Questions (FAQs) section

It’s normal for potential customers to have questions about your products, the making process, your return policies, etc. But, most people don’t want to contact you and wait for the answer before they buy. This means that you might be losing customers simply because they don’t have enough information about your products!

Prevent this by answering all possible FAQs that customers might have. You can add these to your product description or fill out the FAQs section on your profile. 

5. Run promotions and sales

Who doesn’t love a good discount? In fact, discounts actually help you get new customers even if they weren’t planning on buying your product! And if they end up really liking your product? There’s a good chance that they’ll become a regular customer (even when you aren’t offering a discount).

You can offer discounts for bundles, such as a “buy this and get 30% off on the next order,” or play up to the loss aversion tendencies of customers by using phrases such as “don’t miss out on getting $70 off. Limited period offer only!”

You can also offer exclusive discount coupon codes to existing customers via email to make them feel valued! If you’re really looking to increase some sales – and fast – offer discount codes to anybody who refers your products to others. 

💡 Pro Tip: You can also take part in Etsy-wide sales events on specific holidays (such as Black Friday, Christmas, etc.). Your store will pop up among the search results related to the sale and may even be featured by Etsy, giving you more exposure. 

6. Ask your customers for reviews

We all need social proof before we buy anything; the reassurance that someone has already bought this product and loved it. So, the more reviews you have, the more future sales you can make. 

Take these reviews, for example. 👇 Doesn’t it incite a lot of confidence in the product? 

But, not everybody is going to leave a review of their own accord. So, what do you do? Ask them for one and give them an incentive to do it. You could send them an email a day after the delivery, asking them what their favorite feature was. Offer them a 5% discount on the next order if they leave you a review. 

Talk to them as you would a friend. Tell them how much their review will help you. Getting personal always helps!

7. Get an Etsy “Star Seller” badge

Etsy doles out these purple badges to sellers who offer stellar customer service by replying promptly, ship things on time and update their customers frequently, and sell high-quality products (judged by the number of 5-star reviews they get). So, basically for star sellers. 

This Etsy-approved badge works as further proof that your products are worth buying, which can land you more sales!

8. Add a social cause

Are your products vegan, sustainable, or cruelty-free? Maybe you’re particular about supporting a specific charity and donate a certain percentage of your profits to them. 

Highlight this in your product description. Give people a backstory about why it matters to you so much. Not only will this help customers with similar values feel a kinship with you, your stories will also resonate with others. You get to increase your sales and contribute more to social causes and your customers get to do their part, too. It’s a win-win!

9. Promote yourself outside of Etsy

By showcasing your products on Instagram and TikTok, building an email list, running paid ads, and even cross-selling on other platforms with the help of cross listing tools like Crosslist. You’ll expand your reach and target customers who may not hang out on Etsy much. 

Tried any of these tips with success? Have other tips you swear by to grow your sales on Etsy? Let us know in the comments below!