41 Profitable Etsy Shop Ideas: What To Sell In 2025

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Making a living doing something you love is the dream, right? The best kind of work is doing something that doesn’t feel like work at all. 

With online marketplaces like Etsy growing year after year, it is now more possible than ever to turn your passion into a profitable online business. Using a platform like Etsy instantly makes your product available to shoppers all over the world who wouldn’t otherwise find what you’re selling in big retail stores. 

So, what are the best Etsy shop ideas to start a successful online business? There are plenty, so let’s dive in!

1. Home organization products

Who doesn’t want their living space to look neat and tidy? Especially when you can use pretty home organizers that double up as home decor, too! Drawer and hanging organizers, closets, kitchen labels, storage bins, and handmade shelving are in high demand, so if organizing is your thing, turn it into your niche!

2. Wall art

Wall art can be sold as printables or hard copies, depending on where you are located. Items that sell well include wall art pieces catered towards specific rooms (example: nursery, home gym, living room, etc.), wall art with inspirational or funny quotes, and seasonal wall art to be used as decor for the Fall, Christmas, etc. You can even make customized wall art for your clients!

3. Planners and journals

Most people need planners or journals, so this is a very profitable area to tap into. Journals on Etsy are sold as either printable or physical products and range from regular planners to more niche products like pregnancy trackers, habit trackers, and budget spreadsheets.

4. Bead and jewelry suppliers

Shops that sell beads and jewelry supplies consistently rank in the top 10 for sales. If you enjoy crafting and can source some interesting beads ranging from African-inspired to baby silicone teething beads, you could be on your way to becoming an Etsy success story.

5. Handmade bath products

Buyers love handmade items and bath products are no exception. Whether you make artisanal soaps and bath bombs, special face care products, or your own brand of organic baby products, Etsy is a great marketplace to introduce your products to a global market.

6. Printable party invitations & decor

Printable party invitations and decor items are another very popular niche to tap into on Etsy. Some of the top sellers on Etsy sell party printables which include invitations, favor tags, and other pieces of party decor.

You can select specific niches like kids’ parties, baby showers, or special occasions like weddings, depending on what you’d prefer to design. You could also create separate shops for different niches to make it easier for shoppers to find and shop for your items.

7. Teacher/classroom resources

An under-the-radar but highly profitable niche on Etsy is classroom printables and resources. If you are a teacher looking to make some extra money, creating printable classroom decor, worksheets, and other teachable resources is a good option. You get a creative outlet, help other teachers and kids get more out of their lessons, and create a stream of passive income.

8. Personalized jewelry

If you make jewelry or have a supplier who can make the items for you, opening a personalized jewelry store is one of the best Etsy shop ideas. You could include items like birthstone rings, initial necklaces, name necklaces, and initial charm bracelets, for example. The options are endless!

9. Niche gifts and party favors

It has become increasingly popular to give personalized gifts to groomsmen and bridesmaids in recent years, so it’s no surprise that Etsy stores that focus on products in this area tend to do well. Popular items include “will you be my bridesmaid/ groomsman” gifts to “thank you” gifts and special gifts for parents of the bride and groom.

Another personalized gifting niche that is popular is pregnancy announcement gifts. This could range from announcement cards to personalized onesies, mugs, and wine labels. Regardless, it is a joy to make a living by sharing in some of people’s happiest moments.

10. Baby accessories

People are willing to spend big money on babies and who can blame them? Bespoke baby accessories like knitted booties, personalized blankets, fancy bows, headbands, and beanies are popular items to sell on Etsy. Pacifier clips made of colorful silicone teething beads are also a great idea and very popular products.

11. Baby clothing

Following on from baby accessories, baby clothing is a very popular niche. After all, nobody can resist dressing up their infants in adorable, tiny onesies, rompers, and pants. If you enjoy sewing or are a mom who already makes clothes for the little ones, turn your hobby into a profitable online business with an Etsy baby clothing shop.

12. Digital pregnancy announcements

If you’re a photographer or a gifted graphic designer, you can create fun and unique pregnancy announcement mockups.

Digital pregnancy announcements have grown in popularity (especially since parents-to-be like doing pregnancy photoshoots), allowing people to share the big news with family and friends in a creative way. You can do seasonal themes and then neutral themes, using letter boards and other theme-specific props to create your products.

13. Mockups

Product mockup images are popular products for photographers to sell on Etsy. In fact, mockups are very popular items to purchase amongst Etsy sellers and marketing professionals.

For example, sellers who design favor tags want to show examples of their favor tags in use. That’s where you come in. You can stage photographs using blank favor tags, so all sellers need to do is paste their tags onto your image, and voila! The same goes for t-shirts, flat lays, cards, etc.

14. SVG files

SVG files are image files that have transparent backgrounds and can be printed onto items like glasses, t-shirts, bags, mugs, and much more. SVGs are another example of digital items popular amongst Etsy sellers.

For example, someone who sells graphic t-shirts can purchase your SVG files to print onto their shirts. It’s advisable to add on a commercial license if the design will be replicated over 100 or 500 (up to you) times so that you can also profit from the product if a t-shirt goes viral and gets thousands of sales.

15. Clip art files

Graphic designers and talented artists make a great living by selling their clip art files on Etsy. Other Etsy sellers and small businesses make use of these clip arts in their products and some people use them for personal projects.

For example, if you design a set of Halloween-themed clip arts, sellers who make seasonal Halloween printables, décor, and cards can purchase your designs to use in their creations.

Don’t forget to add on a commercial license here too so you don’t lose out on income. Currently, the most popular clip arts are watercolor clip arts so do keep that in mind when deciding what to paint/draw.

16. Fabric supplies

Are you a fabric supplier? Open an online fabric shop with Etsy to sell your fabric finds to a global marketplace. Leather, glitter fabrics, and vinyl for Cricut machines are hot ticket items. In addition to that, if you print your own designs onto fabric or can custom-print fabric, you’re also onto something good.

17. Patterns

Do you make patterns for sewing? Sell them on Etsy! So often people want to start sewing but lack the skills required to make a pattern. Share your talents by selling your patterns, which could be anything from baby clothing to knitting patterns and ladies’ clothing.

The most popular sellers often include a tutorial on how to cut and sew the garment or knit/crochet the item, which keeps buyers coming back for more because they’re getting the most out of the product.

18. Luggage tags

Luggage tags are an easy, creative way to help travelers personalize their bags. Selling customized tags, whether with fun patterns or monograms, can make them a popular find on Etsy. They’re lightweight, simple to ship, and can be tailored to various styles to attract different types of travelers — be they globe-trotters or business professionals.

19. Ceramics 

Handcrafted ceramics like mugs, bowls, and even seasonal pieces like ceramic Christmas trees bring warmth into any home. Start with small items and add unique glazes or designs to create memorable, one-of-a-kind pieces.

Drawing inspiration from artists like Bri Ceramics can help you develop a collection that’s uniquely yours!

20. Knitted products

Can you make beautiful blankets, jerseys, and other knitted items? Knitted goods are popular amongst buyers on Etsy, especially if they’re something unique that cannot be found in a big retail store. Chunky knit blankets, fashionable jerseys, and baby blankets are always in high demand.

21. Marketing templates

Marketing professionals can make the lives of small business owners all over the world easier with marketing templates that range from logos to business cards and social media templates.

Some of the most successful sellers focus on a particular niche, like real estate, and create templates specifically for this niche. For real estate, this could look like listing templates, listing brochures, call cards, digital business cards and EPC-attesten.

22. Embroidery patches

Embroidery takes special skills and talent, so it’s no surprise embroidery patches for craft projects are in high demand. In fact, uniquely designed embroidery patches regularly feature in the top 200 Etsy shops according to Craftcount.

If you have embroidery skills, this could be the perfect Etsy shop idea for you!

23. Planner stickers

On Etsy, planner stickers are a BIG business with some sellers making six figures a year selling stickers. They can either be sold as printable stickers that are downloaded and need to be printed out on sticker paper or as physical ready-to-use products.

24. Mugs

Believe it or not, you can make money with an Etsy shop that focuses entirely on selling mugs! You could offer personalized mugs for special occasions like weddings, engagements, and pregnancy announcements to seasonal items for holidays like Mother’s Day, Father’s Day, and Easter. This simple product is in high demand on Etsy and can turn you a decent profit in time.

25. Self-expression products

We live in a world where people are now free to express themselves and be exactly who they want to be. Self-expression products are a versatile Etsy Shop idea that includes items like Pride pins, flags, and t-shirts, for example, are a highly profitable and in-demand niche to tap into.

26. Pet supplies

Pets are, without a doubt, important members of the family, so it comes as no surprise that pet products are very popular on Etsy. From pet clothing to collars, beddings, and bowls, if pets are your passion, you have an opportunity to tap into a wildly popular market.

27. Craft supplies and kits

People are really enjoying doing craft projects as a form of relaxation and creative expression. If you’re already selling something crafty, create another business out of your business by selling DIY craft kits for people to recreate your products. Some good Etsy business ideas include:

• Felt baby mobile kit
• Embroidery kit
• Beaded pacifier clip kit
• Sewing kits
• Digital papers
• Scrapbooking kits

28. Digital products and fonts

Did you know that you can also sell digital products on Etsy, such as fonts and even mobile applications?

You can sell your fonts on Etsy for commercial use in logos, marketing materials, designs for invitations, etc. Hand-drawn fonts are very sought-after so if you’ve got the talent, you can start making a passive income on Etsy right away.

Alternatively, you can also go a step further and sell fully-fledged mobile applications on Etsy, such as this Clean Up App – Phone Cleaner.

29. Pottery

People love to buy unique one-of-a-kind decor items for their homes, so selling handmade bowls, vases, mugs, and other pottery items on your Etsy store is a sure-fire way to start a profitable online business. 

Boho-style decor in neutral colors is very much on-trend and in high demand on the platform, so this could be the direction to take when creating your products.

30. Personalized prints

Personalized prints are a special gift for several occasions, including anniversaries, engagements, weddings, and births. From hand-drawn family portraits to maps, star constellations, and cities to commemorate the place a couple met or got engaged and birth stats posters, you can include a wide range of personalized prints and even offer a framing service to make it gifting-ready.

31. Enamel pins

Remember how we talked about how big self-expression is lately? Enamel pins feed into that. They make it easy for people to show off their personalities, interests, and quirks. Pin it on a shirt or your bag, and you’ve got a conversation starter right there! They make for great collectibles, too.

Enamel pins are also easy to make and sell really well on Etsy. Pick a niche (such as dry humor about mental health), make creative designs, and start selling!

32. Tote bags

The thing about tote bags is that, in addition to being trendy, cool, and unisex, they can fit so many things inside them! And with the amount of designs you can get them in, they make for the perfect blend of stylish and functional. Like enamel pins, tote bags are also a form of self-expression.

You can make a variety of tote bags, use the plain texture as a canvas for simple art or witty one-liners, and turn it into your Etsy business very easily. Bonus points if you make them using durable and eco-friendly materials, such as cotton, canvas, or jute.

33. Handcrafted scented candles

There’s nothing like lighting a candle that smells like a rainforest and playing some soft music to relax after a long day. And it’s even better if the candle itself looks unique! 

In addition to soothing people, scented candles make for great home decor, gifts, and evoking some good ole’ nostalgia. And they don’t need any special skills; you can attend a short workshop and start making and selling them.

34. Vintage goods

Have an eye for vintage items? Can spot an authentic Victorian jewelry box from a mile away? Know where to source such quality, rare items? Then, selling vintage goods on Etsy might be your calling as there are a lot of collectors out there who would pay good money to own one!

35. Office supplies

Be it a home office or a regular one, office supplies are always in demand — especially if they are personalized because they double-up as marketing. You can also target small businesses by positioning these customized office supplies as employee gifts.

Some office products you can sell include customized desk name plates, pens, pencils, and other stationery items, mouse pads, business cards, stamps, wall calendars, portfolio sleeves, and monogrammed notepads.

36. Gardening items

Home gardens are safe spaces for most people, and maintaining them requires tools. If you’re good at making things, you can sell gardening items like shears, shovels, gloves, pots, harvest baskets, and watering cans. If you maintain a big garden yourself, you can also sell seed kits and potted plants.

A lot of people also love adding a little bit of whimsy to their gardens through fairy garden lights, tiny fairy doors, birdhouses, and gnomes. If you’re good at creating things, you can handcraft and sell one of these niche items.

37. Phone cases

It seems like there’s a new phone being released on the market every week. And, with each new release come new phone cases, so there’s a lot of demand for this product. Moreover, phone cases are also great ways for people to express themselves, so they’re always looking for unique designs. 

You can either make the phone cases yourself with one-of-a-kind designs or outsource them to a print-on-demand company.

38. Eco-friendly products

With the rise in climate consciousness, more and more people are switching to sustainable products that are good for them and the Earth. This means any product that’s made from eco-friendly, biodegradable materials — such as clothes made from organic cotton, linen, or hemp, reusable jute bags, bamboo utensils, etc. 

You can pick any product niche and sell sustainable, plastic-free alternatives of the item. Really hammer in on the eco-friendliness of your products. You’ll attract a lot of customers who share the same values as you.

39. Curated boxes

Curated boxes contain a certain number of items from the same theme that complement each other. These are arranged together and sold as a package. For instance, a bookish-themed curated box might contain a new book release, some bookish charms and trinkets, a few bookmarks, and a small coffee or tea packet to enjoy while reading the book. 

These themed boxes make for great gifts and are also convenient for shoppers, so they sell really well. It’s also a great way to declutter your inventory. You can make these bundles slightly more affordable than what buyers would pay if they purchased each of the items separately.

40. Toys and games

Adults and kids alike love games and toys, so this is an Etsy product idea that you can really hone in on. You could make and sell unique board games or puzzles for adults that they can enjoy with friends and family, fidget toys, or handcraft and sell colorful wooden toys for kids to help them with brain and motor development. 

Some more toys that sell really well include learning cards, playable books, music boxes, train sets, crochet toys, and small slides for infants to play from the comfort of their homes!

41. Self-care products

Self-care is really in these days. People want to take some time off for themselves to relax and recharge, and they love doing it with self-care products that make them feel a sense of calm and luxury. This includes items like bath care products and skin care products that smell good and feel good on the skin. 

These wellness products are also easy to make at home, so you can really make a profit by selling these. Some of the most in-demand self-care products include essential oils, scented candles, sleep masks, face masks, bath bombs, cozy socks, and moisturizers and lotions.

How do I choose what to sell on Etsy?

As you can gather, there are a lot of really great Etsy shop ideas out there, so there is no need to reinvent the wheel.

With that being said, certain niches are saturated or monopolized and can be really tough to break into.

You should never go and outright copy someone else’s product because that is very unethical. Instead, find what sells really well and put your own spin on it.

Etsy releases their trend predictions each year, so you can also look at trends forecasts to get inspired and help you narrow down your niche. 

Deciding what to sell on Etsy also comes down to your own interest, skills, and hobbies. If you’re not the best knitter, selling wonky baby booties isn’t going to get you on the Etsy top 10 list in a hurry (or ever). But, if you’re a superstar painter and sell watercolor clip art images, you’ve got a good chance of making it work.

Further reading: The Ultimate Guide To Selling On Etsy

Cross list your products to other marketplaces for maximum reach

Once you have your Etsy store set up, then it’s time to consider branching out to sell your products on other marketplaces. The more marketplaces your products appear on, the higher the likelihood you’re going to get sales.

Buyers, especially when they’re shopping for a high-ticket item, will shop around and compare products and prices. If you’re popping up on all the marketplaces they’re searching on, you have a much higher chance of them purchasing your product than if you were only on Etsy.

But let’s be honest, it can be a real drag manually uploading each listing to various marketplaces, taking away precious hours you could rather be spending on other areas of your business. That’s where cross listing comes in.

Cross listing basically means you will post the same listings across multiple online marketplaces. To do this, you’ll need a cross listing tool to seamlessly list products across various online selling platforms.

How to cross list to other marketplaces?

Crosslist can help you save tons of time uploading your Etsy listings to multiple marketplaces and getting your products in front of a wider pool of buyers, faster. For example, if you are selling vintage clothing on Etsy, you can quickly and easily add your listings to your Facebook Marketplace, eBay, Poshmark, and Mercari shops in a few minutes. Take a look at the marketplaces Crosslist supports here.

Let’s use the example of cross listing from Etsy to Poshmark using Crosslist. First select your approach, which could be the direct approach, bulk import, or single import (you can learn more about the different approaches here). We’re going to use the bulk import approach for this example.

Step 1: Open Crosslist and click the Import Listings button in the top right, selecting Etsy as the marketplace you’d like to import from.

Step 2: Select up to 10 listings to import into Crosslist, then hit the Import button to proceed.

Step 3: Select the marketplace you want to Crosslist to, which in this case would be Poshmark.

Step 4: Optimize your listings by adding marketplace-specific information (for Poshmark this could be drops, tags, etc.)

Step 5: You can now post your Etsy listings to Poshmark by clicking the Post button.

How quick was that?! Within minutes your Etsy listings can be posted on another marketplace and in front of a whole new audience. Rinse and repeat for as many other marketplaces as you’d like! For an in-depth example on how to cross list from one marketplace to another, you can check out our step-by-step tutorial.

Final thoughts

With online shopping continuing to grow year on year, finding a niche to sell in on Etsy is a no-brainer.

With so many profitable niches to choose from, you can find something that aligns with your skills and interests to turn your hobbies and passions into an online Etsy empire.

Once you’ve gotten going on Etsy and you’re ready to sell on other marketplaces, our cross posting tool can save you tons of time and help you grow your online business.