Your Guide To Choosing The Best Etsy Shop Names

Etsy Shop Names

What’s in a name? Quite a bit, as it turns out – especially when it comes to Etsy shop names. It’s the foundation of your brand. 

Don’t believe us? Research shows that as many as 77% of consumers make purchases based on brand name. So, not only does your Etsy shop name have to reflect your business and be easy to remember, it also needs to be compelling enough to make people want to click on it. 

Keep reading to find out what goes into picking an Etsy shop name and how to choose the right one for your brand.

Etsy shop name requirements

First things first. What are the requirements set by the platform when it comes to Etsy shop names?

Your shop name should:

  • Be between 4 – 20 characters long;
  • Not contain any spaces;
  • Not contain any special characters such as commas, underscores, or periods.

You can, however, use capital letters in the middle. So, start each word with a capital letter to make it easier for people to read and remember your username. Here’s an example:


Notice how ‘MusingsOfMeiMei’ is far easier to read and retain than “musingsofmeimei”?

5 strategies to pick the best Etsy shop name

There are good Etsy shop names, and then there are great ones. Here’s how you can make sure yours is a great one.

1. Pick a name that reflects your business

There are many benefits to choosing a name based on the products you’re selling. First, the name lets people know exactly what to expect from your store. Second, your Etsy shop is more likely to show up in search results when someone searches for the products you sell.

Do you sell printables on Etsy? Consider adding a keyword like “printables,” “prints,” or even “crafts” to your shop name. If you sell crochet plushies, you can add the word “crochet” or “patterns” to your name.

Here’s an example of a seller named “PlanPrintLand” who sells printable digital planners. The name is easy to remember and tells you exactly what the store sells.


2. Use your own name

Including your own name is always a safe bet, especially if you make and sell your own items. It’s original and ensures that people associate your products with you. Moreover, naming your Etsy store after you gives you the freedom to sell more than one type of product. 

If you want to keep your store name general without including product keywords, add words like “store” or “shop.” For instance: “ShopJennifer” or “AdamShoppee.” But the downside with such generic names is that people won’t know what you’re selling unless they click on your profile. And let’s face it, a few of them probably won’t.

However, if you sell a single type of product, you can include the product keyword alongside your name. For example: “MaddyCrochet,” “JenApothecary,” or “AshleyDesigns.” This way, any potential customers will know what you sell right away. 

Here’s an example of an Etsy seller named Aubrey who sells soaps. The store name tells you everything you need to know- she sells soaps, and judging by the fact that she uses her own name, it’s safe to say that her products are handmade.


But there’s no rule that you have to use your own name. You can name your Etsy store after your pet, or a “business” name that will become your personal brand. 

Here’s an example of a branded name by a store that sells computer guides:


An example of such a guide would be if more RAM would speed up your Mac. You can find more info about that if you click this link.

3. Be location specific

This only works if you operate only in a specific location, such as a particular state or a country. This lets people know right away that you probably don’t ship to locations outside of your specified region. 

Here’s an Etsy shop that sells jewelry within the U.S.:


4. Choose a name that tells a story

People love a name with a good story behind it. Why? Because stories are memorable, resonate with others, and forge emotional connections. So, choosing an Etsy store name that has a lot of meaning behind it might put your brand firmly on people’s minds. 

Here are some questions you can ask to come up with a name that tells a story:

  • Is there a particular incident or memory that led to the inception of your store? 
  • Are there certain words that are close to your heart because of their meaning?
  • Do you have a particular location that brings out a lot of nostalgic feelings? 

Think about why you started your online store and what you want your brand to represent to customers. Do you want them to associate your business with happiness? Strength? Zero waste? Start with these questions and go from there. 

Here’s a unique homemade home decor Etsy seller named “WillowDistrict,” named for the strength and resilience of willows. Not only is the name unique and memorable, it also has a specific meaning and a feeling behind it.


5. Get creative!

There’s no rule that your Etsy shop name needs to reflect your business. It could be something totally unrelated – as long as it’s unique and click-worthy. So, if you want an abstract name, a funny one, or a unique name that combines two words together? Go for it!

On the flipside, you can also come up with creative names that do match your products. 

Here’s one that we particularly loved, especially the fact that all the product names match the sassy sense of humor that the Etsy store name promises.


Some other examples of creative Etsy shop names:

Picking Etsy shop names: things to remember

Naming your Etsy shop isn’t as easy as just coming up with a name and rolling with it. You need to consider a few more things.

First, you need to check if the name you chose is already taken. If yes, try modifying the name by adding, deleting, or replacing a word. For example, you could add words like “studio,” “shop,” or “design” – whichever works well with your shop. You could also experiment with action verbs such as “buy” or “get.”

Or you could just come up with a new name altogether. It’s worth mentioning that Etsy does allow you to change your store name an unlimited number of times before it’s open, and up to 5 times after it’s open, so even if you change your mind later, it’s no biggie. 

Next up is checking whether another business already exists with your chosen name. If it does, you need to go back to the beginning and pick a different name. Because the business probably has the name trademarked and you don’t want to get sued. Moreover, the goal is to have a unique name that people associate with you, so there’s no point in picking one that already exists. 

You can check trademarked names here based on your location:

Third, check domain and username availability for the name you pick. Even if you don’t want to create a website or social media accounts now, you might want to in the future – especially if you start scaling your business. So it’s a good idea to ensure the username isn’t already picked.

We also recommend creating a website and social media accounts with your store name right away (even if they remain unused for a while) to prevent the possibility of them being taken by others.

You should also look into getting your name trademarked once it has been finalized.

Finally, get some feedback from friends and family just to get a feel of what kind of brand they think of when they see the name.

Aaaaaand we’ve reached the end of the guide. Naming your Etsy shop isn’t easy, and it might take a while, but picking the right name will be worth it!

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